What you need to get started

Sign up with an email you check, then confirm it. Whoever signs up becomes the account owner.

Have ready

• The name of your venue or group, as you'd like it shown to buyers
• A shared inbox such as tickets@yourgroup.org works best: it becomes your venue contact email, so replies never depend on one person

Create your account (opens after you sign in)

Ticket money goes straight to your own Stripe account and pays out to your bank. You can't sell paid tickets until this is done.

Have ready

• Your group's legal name and tax ID (EIN), or the owner's details if you're a sole proprietor
• A bank account: routing and account number
• A photo ID for the person who signs up with Stripe

Open Payouts (opens after you sign in)

Add the people who will help: a box office manager, door staff, a treasurer. Each gets their own sign-in and sees only what their role needs.

Have ready

• Names and email addresses
• Who should see money reports, and who should only scan tickets

Open Staff (opens after you sign in)

The title as it should appear on tickets, emails and your event page. Short and clear beats clever.

Have ready

• The exact title, spelled the way you want it
• A subtitle or presenter line, if you use one

Start an event (opens after you sign in)

Every performance or session: the date, when doors open, when it starts, and the time zone. A run of the same show can be set up once and repeated.

Have ready

• Each date, with doors and start time
• Whether any date is a matinee, preview or opening night
• The show's running time, if you know it

Where the event happens, so buyers and their maps can find it.

Have ready

• The venue's name and street address
• Parking, entrances or loading notes you want buyers to see

Open Venues (opens after you sign in)

A poster or photo for the event page and sharing. JPG, PNG or WebP, up to 12 MB, which is a phone photo straight off the camera.

Have ready

• Your best quality original, not a screenshot of it
• Keep the important words away from the edges, since pictures get cropped to fit different screens
• Permission to use the artwork and any photos in it

The few paragraphs that answer what a buyer asks before paying.

Have ready

• What the event is and who it's for
• Age guidance, content notes, running time and whether there's an intermission
• Accessibility, parking and what to bring

Each kind of ticket and its price: adult, child, senior, student, member, group. For reserved seating, each price level is tied to a section of the room.

Have ready

• A list of ticket types and the price of each
• How many of each you'll sell, if you want a cap
• Which sections of the room get which price

Open Pricing tiers (opens after you sign in)

Anything premium you want to sell: front-row seats, a table for a group, a reception, a meet-and-greet, reserved parking. Tables can be sold whole, and special tickets can stay hidden behind a code.

Have ready

• What's included with a VIP ticket, in one sentence
• How many VIP seats or tables, and the price of each
• Whether VIP is open to everyone or only people with a code

The date and time sales open, and whether any group (members, donors) gets a head start with a presale code.

Have ready

• The on-sale date and time
• Presale groups and their start times, if any

ETG charges a flat 79 cents per paid ticket. For each event you choose: add it to what the buyer pays, or absorb it in your price. Card processing passes through at cost.

Have ready

• Your decision, per event

What you'll do when a buyer can't make it: refund, swap to another night, or neither. We'll put your policy in front of buyers.

Have ready

• Your policy in a sentence or two
• A cutoff, such as no refunds in the last 24 hours

If your seats are reserved, send the plan of the room and we trace seats over it. A PDF, JPG, PNG or WebP all work. For general admission you only need a capacity.

Have ready

• The seating chart or architect's plan, or a clear scan of it
• Section names and row letters as buyers know them
• Seats to hold back: house seats, wheelchair spaces, sight-line blocks
• Your capacity, if it's general admission

Open Pricing tiers (opens after you sign in)

A few clear photos of the room, so buyers can picture the evening. They go on your venue page.

Have ready

• The stage or floor from the audience's side
• The room from the back
• The entrance and lobby
• Photos you own or have permission to use

Open Website (opens after you sign in)

Your mark on tickets, emails and your pages. PNG, JPG or WebP, up to 4 MB. A transparent PNG looks best on tickets.

Have ready

• The logo file at the largest size you have
• Your main brand color, if you have one (a hex code like #7a1f2b)

Open Website (opens after you sign in)

Scanning works on any phone, even without signal. Pick who scans and how people get in.

Have ready

• Names of door volunteers or staff
• Whether you allow re-entry
• A will-call list, if some guests pick up tickets at the door

Open Staff (opens after you sign in)

If you'll take cash, checks or cards at the door, set up the box office. A volunteer can sell from a phone behind a QR code.

Have ready

• Who sells, and on which devices
• Whether you take cash and checks
• A card reader, if you want to take cards in person

Open Box office (opens after you sign in)

Wheelchair spaces, companion seats, hearing assistance. Mark accessible seats on the chart and we'll tell you when one sells.

Have ready

• Where accessible seating is
• Any assistance you offer, and how to ask for it

If your state charges sales tax on tickets, or you add a venue fee, we add it to the price and show it to the buyer.

Have ready

• Your tax rate and its name
• The amount and name of any venue fee

Open Finance (opens after you sign in)