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Promote the show. Run the door. Keep the ticket money.
Fifty practical guides for venues that sell seats, not for arenas, not for viral marketplaces. Read one before your next poster run, then create your event on EventTicketGo.
50 guides · search titles, summaries, keywords, and full article text
Ticketing software
8 guides
- Ticketing Software for Auditoriums and Houses of WorshipHow auditoriums, churches, synagogues, and school stages can choose ticketing software that fits their rooms, budgets, and volunteer-run operations.4 min read · auditorium ticketing software · church event ticketing · house of worship ticketing
- When to Leave Eventbrite (And What to Require From the Next Platform)Signs it's time to switch from Eventbrite, what to look for in a replacement, and how to migrate without losing your audience data.4 min read · leave Eventbrite · switch from Eventbrite · Eventbrite migration
- ThunderTix vs Flat-Fee Ticketing: Subscriptions, Seats, and TradeoffsComparing ThunderTix's subscription model to flat per-ticket pricing for small venues: when monthly fees make sense and when they don't.4 min read · ThunderTix review · ThunderTix vs EventTicketGo · subscription ticketing vs flat fee
- SimpleTix vs EventTicketGo: Fee Transparency for Reserved SeatsA detailed comparison of SimpleTix and EventTicketGo for community venues needing reserved seating, transparent fees, and simple checkout.5 min read · SimpleTix vs EventTicketGo · SimpleTix review · reserved seating ticketing
- Reserved Seating Software Guide for 100 to 500 Seat RoomsHow to choose and set up reserved seating software for small auditoriums, churches, and school stages, from seat maps to hold timers.4 min read · reserved seating software · interactive seat map · small venue seating
- Flat Fee vs Percentage Ticketing: The Math That Changes Your SeasonFlat per-ticket fee or percentage-based pricing? We run the numbers for community venues selling $10 to $40 tickets to 100 to 500 seat rooms.5 min read · flat fee ticketing · percentage ticketing fees · ticketing cost comparison
- Eventbrite Alternatives for Venues That Hate Percentage FeesTired of Eventbrite's percentage-based fees eating into your ticket revenue? Here are alternatives built for small venues and community organizations.5 min read · Eventbrite alternatives · Eventbrite alternative for small venues · ticketing without percentage fees
- Best Ticketing Software in 2026: What Community Venues Should Actually CompareA practical comparison of ticketing platforms for community venues, nonprofits, and small auditoriums, with a focus on fees, seating, and real-world fit.5 min read · best ticketing software 2026 · community venue ticketing · small venue ticketing platform
Promote your event
12 guides
- Follow Up After the Show: Turn One Night Into a Series HabitHow to follow up with attendees after your event to build loyalty, grow your audience, and turn one-time visitors into series regulars.6 min read · post-event follow-up · event email follow-up · audience retention
- Community Theater Marketing on a Nonprofit BudgetA practical marketing playbook for community theaters and nonprofit performing arts groups working with minimal budgets and volunteer teams.5 min read · community theater marketing · nonprofit arts promotion · low-budget event marketing
- Promo Codes Without Chaos: Friends, Board Members, and Early BirdsHow to set up and manage promotional codes for your events without creating confusion, revenue leakage, or administrative headaches.5 min read · promo codes events · event discount codes · managing ticket promotions
- Ticket Page Copy That Converts: Date, Doors, Price, PromiseHow to write event page copy that turns browsers into buyers by leading with the essentials (date, time, price) and backing them with a clear promise of experience.5 min read · event page copy · ticket page optimization · sell more tickets online
- Local SEO for Venues: Show Up When Neighbors Search TonightPractical local SEO steps for community venues to appear in Google searches when nearby residents look for events, concerts, and things to do tonight.5 min read · local SEO venues · venue Google listing · local event search optimization
- Countdown Content for Events: What to Post in the Final 14 DaysA day-by-day content plan for the final two weeks before your event, designed to build urgency and convert fence-sitters into ticket buyers.5 min read · event countdown marketing · last-minute ticket sales · event promotion timeline
- Partner Cross-Promotion: Coffee Shops, Radio, and Sister VenuesPractical ways to partner with local businesses, radio stations, and other venues to cross-promote your events and reach new audiences without spending on ads.5 min read · cross-promotion events · local business event partnerships · venue marketing partnerships
- Church and School Partnerships That Fill RowsHow community venues can partner with churches, schools, and local organizations to cross-promote events and fill seats through trusted relationships.4 min read · church event partnerships · school venue collaboration · community event cross-promotion
- Social Posts That Sell Seats: A Four-Week CalendarA week-by-week social media calendar for community venues promoting an upcoming event, with post ideas that drive ticket sales without feeling pushy.4 min read · social media event promotion · event social calendar · sell tickets social media
- Build an Email List for an Event Series (Without Buying Names)Learn how to grow an email list organically for your recurring events using sign-up moments, post-show follow-ups, and simple opt-in strategies that respect your audience.4 min read · email list events · build event mailing list · community event promotion
- Poster QR Codes That Convert: Design, Tracking, and PlacementHow to design, place, and optimize QR codes on event posters so they actually drive ticket sales, not just scans.4 min read · QR code event poster · QR code ticket sales · event poster design
- How to Promote a Community Concert Without a Giant Ad BudgetPractical, low-cost promotion strategies for community concerts, from email lists to partnerships to QR-coded posters that actually sell tickets.4 min read · promote community concert · community event marketing · low budget event promotion
Fees & pricing
5 guides
- Merch and Add-Ons at Checkout: CDs, Donations, and ParkingHow community venues can offer CDs, donations, parking passes, and other add-ons during the ticket checkout flow to boost per-order revenue.4 min read
- Pricing a 200-Seat House: Worked Examples With Real Fee MathConcrete pricing scenarios for a 200-seat community venue, showing exactly how ticketing fees affect your revenue under flat-fee and percentage models.4 min read
- Passing Fees to Buyers Without Looking GreedyHow community venues can transparently pass ticketing fees to buyers, without damaging trust or driving away ticket sales.4 min read
- Hidden Ticketing Fees Checklist Before You Sign AnythingA line-by-line checklist of the hidden fees ticketing platforms bury in their terms, so community venues can compare costs before committing.4 min read
- How Much Should Ticketing Cost in 2026?A practical breakdown of what community venues actually pay for ticketing in 2026: flat fees, percentage models, and the hidden costs nobody warns you about.4 min read
Door, seats & night-of
9 guides
- Hold Abandonment Recovery: What to Do When Buyers Freeze Mid-MapBuyers abandon seat selections more often than you think. Learn why holds expire without purchase and how to recover those almost-sales at community venues.5 min read
- Day-of-Show Communications: Doors, Parking, and the Quiet PanicA practical guide to day-of-show emails and messages for community venues. Reduce patron confusion about doors, parking, and logistics without overwhelming inboxes.5 min read
- Will Call vs Mobile Tickets for Small VenuesComparing will-call lists and mobile tickets for community venues. Learn which approach reduces door friction, cuts volunteer workload, and keeps patrons happy.4 min read
- Greet Guests by Name: Why Check-In Should Feel Like HospitalityTurn your door check-in into a hospitality moment. Learn how greeting ticket holders by name builds loyalty, calms nerves, and makes small-venue events memorable.4 min read
- Phone Scanner at the Door: No App Downloads for StaffHow community venues can use phone-based ticket scanning at the door with no dedicated hardware, no app installs for staff, and no tech headaches on show night.4 min read
- ADA Seating on Ticket Maps: Accessible Without Being AwkwardHow to represent accessible seating on interactive ticket maps in a way that's functional, dignified, and compliant: practical guidance for community venues.4 min read
- Seat Hold Timers Explained: Why 10 Minutes Beats Infinite CartsHow seat hold timers prevent overselling, reduce buyer frustration, and keep your reserved-seating events running smoothly, plus why 10 minutes is the sweet spot.4 min read
- Building Your First Seat Map Without a CAD DegreeA step-by-step guide for community venue organizers to build an accurate, buyer-friendly interactive seat map. No technical drawing experience required.4 min read
- Interactive Seat Map Checklist for First-Time OrganizersEverything a first-time organizer needs to set up an interactive seat map, from gathering measurements to testing the buyer experience.4 min read
Series & seasons
4 guides
- Thank-You Notes That Sell Next YearHow to write post-season thank-you emails that express genuine gratitude while naturally setting up next year's subscriptions and single-ticket sales.5 min read
- Packages Across Multiple Nights Without Spreadsheet HellHow to sell multi-night ticket packages for community venues without drowning in spreadsheets. Practical structures for bundles, flex passes, and group packages.5 min read
- Series vs Single Tickets: How to Price Loyalty Without Leaving MoneyHow to structure pricing between series passes and single tickets so loyal patrons feel rewarded without cannibalizing your per-ticket revenue.5 min read
- Season Subscription Ticketing for Choirs, Chambers, and Resident CompaniesA practical guide to building season subscription packages for performing-arts organizations. Structure, pricing, and communication strategies for choirs, chamber groups, and resident theatre companies.4 min read
Nonprofits & community arts
6 guides
- Accessibility Beyond ADA Seats: Sightlines, Timing, and LanguageAccessibility for community venues goes beyond wheelchair spots: this guide covers sightlines, timing, language, and practical steps to welcome every guest.4 min read · accessible community venue · event accessibility · inclusive ticketing
- Refund Policies That Make Sense for Volunteer-Run RoomsHow to write a refund policy for a community venue that protects your revenue without alienating your audience: practical templates and decision frameworks.4 min read · event refund policy · community venue refunds · ticket refund template
- Stripe Connect for Venues: How Payouts Actually WorkA plain-language explanation of how Stripe Connect handles ticket revenue for community venues: payout timing, fees, and what your treasurer needs to know.4 min read · stripe connect venues · ticketing payouts · nonprofit payment processing
- Buyer Accounts Are Optional (And Why That Helps Grandma)Why removing the account-creation step from ticket checkout helps community venues sell more tickets to audiences who aren't tech-savvy.4 min read · guest checkout tickets · no account ticketing · simple ticket buying
- Ticket Data Ownership: Your Audience Is Not the Platform's Lead ListWhy owning your ticket buyer data matters for community venues. How platforms monetize your audience, and what to look for in a system that respects your patron relationships.5 min read
- Nonprofit Ticketing Essentials: Board Buy-In, Fees, and TrustA practical guide for nonprofit performing-arts organizations navigating ticketing decisions. How to get board buy-in, manage fee optics, and maintain donor trust.5 min read
Playbooks & checklists
6 guides
- Measuring What Sold: Simple Post-Show Numbers for Volunteer TeamsA practical guide for volunteer-run venues to review post-show ticket data: what to measure, what it means, and how to use it for next season's planning.4 min read · post-show analytics · event ticket data · community venue reporting
- Weather and Cancellation Comms Without Losing TrustHow to communicate event cancellations, weather delays, and schedule changes to ticket holders without damaging your venue's reputation or losing future audiences.4 min read · event cancellation communication · weather delay event · cancel event email
- Volunteer Ushers Playbook: Roles, Scripts, and DevicesA complete playbook for training volunteer ushers at community venues: role definitions, scripts for common situations, and how to handle digital ticket scanning.4 min read · volunteer usher training · community venue ushers · usher scripts
- Board Presentation: How to Pitch a Flat-Fee Ticketing SwitchA guide for presenting the case to your nonprofit board for switching to a flat-fee ticketing platform: talking points, objections, and the math that matters.4 min read · nonprofit board presentation · ticketing platform switch · flat fee ticketing pitch
- First-Time Organizer Mistakes (And the Cheap Fixes)The most common mistakes new event organizers make with ticketing, promotion, and logistics, with practical fixes that don't require budget or experience.4 min read · first event mistakes · new event organizer tips · ticketing mistakes
- Event Launch Checklist: 30 Days Out to CurtainA day-by-day checklist for community venue organizers covering everything from ticket page setup to post-show wrap, from 30 days before curtain to the day after.4 min read · event planning checklist · ticket launch timeline · community event planning